More and more, businesses have been moving their focus to a much younger consumer base.
They know that it is very common for kids as young as 5 to have a weekly allowance, or lunch money, and that these children have not yet learned how to be financially responsible. They know these kids have not fully grasped the concept of "moderation," so why not take advantage of that?
For example, we have the new Mr. Greenbubble (which gets rave reviews, by the way) on Piedmont Avenue.
With a super cute name, and a logo that appeals more to youth consumers than adults, this bubble tea shop seems to be tailor-made to get pocket money from the elementary students. The inside screams "childrens'-section of Ikea," and the sweet drinks and yummy snacks are just what a 10-year old would want after a long day of being undereducated.
~Carolyn
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